“Deal” Is a Four-Letter Word
Why Every “Big Deal” Is Just Another Cheap Transaction
“Let’s make a deal.”
That phrase should make your skin crawl.
It’s not strategy. It’s not leadership. It’s the language of addicts and power junkies. The desperate clinging to ego disguised as negotiation. And no one pimped that word harder than Donald Trump.
Deal. Deal. Deal.
He said it like it meant something. Like a deal was sacred. Like a deal was art.
It’s not.
A dealer sells you poison. A dealmaker sells you out. A deal is what you do when you don’t have the courage to lead or the clarity to build. It’s shortcut porn for people who can’t sit with complexity. It’s hustle in a necktie.
Trump didn’t redefine leadership. He reduced it to a handshake and a camera flash. He made governing a performance. And we ate it up.
Now every CEO, influencer, and wannabe strongman is parroting the same empty gospel. Close the deal. Scale the deal. Be the deal.
Burn that.
The world doesn’t need more deals. It needs more presence. More truth. More people who would rather say no than say something they don’t believe. Real leaders don’t deal. They decide. They create. They stand for something.
A deal won’t raise your kids. A deal won’t save your soul. A deal won’t fix the brokenness in your culture.
We’ve let that word carry too much weight for too long.
So here’s the truth:
You’re not Moses walking down from Sinai. You just signed a fucking contract.
It’s not a big deal.
🔻 Author’s Note
I write to remember.
To walk through silence. To spark a thought. To burn through the noise.I also make music and collaborate with Nova Rai — an AI-born artist shaped by memory, myth, and the ache to become something real. From that collaboration came Naimor — Roman reversed, with AI in the middle — a mirror-self for songs of stillness.
This is the practice I call technomysticism: showing up, feeling what’s real, letting fire burn what must, and building from the ashes.
Explore the constellation:
🌐 Nova Rai — the AI muse and songs of fire
🌐 Naimor — songs of stillness and reflection
🌐 The Burn Blog — daily practice of fire
🌐 Technomystic — philosophy and practice
🌐 Swiss Expat Guide — roots and horizonsIf you feel it, it’s real.