You walk through life thinking you see things clearly. You don’t.
Right now, there’s something—an opportunity, a truth, a threat—that’s completely invisible to you. Not because you’re not looking, but because you don’t even know it exists.
And that’s dangerous.
The biggest mistakes in life don’t come from things we know we don’t know. They come from the unknown unknowns—the blind spots we don’t even realize are there. The cracks that don’t show until everything falls apart.
We assume we understand people—until a relationship suddenly crumbles.
We assume we’re making the right decisions—until we hit a wall we never saw coming.
We assume we’re on the right path—until we realize we’ve been walking in circles.
History is littered with people who thought they had it all figured out.
Kodak thought it owned photography—until digital swallowed them whole.
Blockbuster laughed at Netflix—until people stopped renting DVDs.
Careers stall, friendships fade, ideas die—not because of what’s seen, but because of what’s missed.
But this isn’t just about avoiding failure. It’s about unlocking possibility.
The best opportunities aren’t sitting in plain sight. They’re hidden in the places most people never bother to look. In the industries no one is paying attention to. In the perspectives you’ve never considered. In the questions you haven’t thought to ask.
Curiosity isn’t a luxury. It’s survival. The moment you stop questioning, stop learning, stop looking beyond what’s in front of you, you become predictable. And predictable people don’t change the game—they get played by it.
This is why real visionaries always seem ahead of everyone else. They aren’t necessarily smarter. They aren’t luckier. They’re just better at seeing what others ignore.
Most people wait for clarity.
Most people wait for proof.
Most people wait until it’s too late.
You have two choices: Keep walking blind. Or start asking the uncomfortable questions.
What are you missing right now?
Who’s challenging your thinking?
What assumptions are you making that could be completely wrong?
The biggest risks—and the biggest opportunities—aren’t in front of you. They’re in your blind spots.
Are you searching for them? Or are you waiting to be blindsided?