Why Writing Is the Most Dangerous Thing You Can Do
Words don’t just describe reality—they shape it
Why do you write? Because writing is rebellion.
Yesterday, I wrote about Gaza on Linkedin..
Not about war. Not about destruction.
💭 What if Gaza became the Switzerland of the Middle East?
What if, instead of debating whether Palestinians should suffer in Gaza or be displaced, we actually let them vote—just like a small town in the Swiss Alps did?
That got people talking.
And then, Sona Ghukasyan messaged me:
💬 "It's just interesting—as a marketing specialist, what makes you write articles?"
Fair question.
Why does a CMO write about geopolitics?
Why does a marketer spend time thinking about things that have nothing to do with selling?
As a CMO and full-blood marketer, I spend my days thinking about positioning, narratives, stories—how people react to ideas. And sometimes, I can’t help but apply that thinking to the world around me.
Because writing—whether in marketing, business, politics, or art—shapes the way we see the world. It forces us to pause. To reflect. To consider a perspective we hadn’t before.
Sometimes, an unexpected idea is all it takes to start a conversation that wasn’t happening before.
The Internet Is Drowning in Fake Depth.
Every influencer is a philosopher. Every post is a hard truth about success, life, or some vague revelation about the human experience.
And yet, nothing has ever felt more hollow.
The internet is flooded with plastic wisdom—thoughts repackaged, reheated, and served on a carousel post with just the right font.
You can tweet like Naval, but can you actually explain his ideas?
You can name-drop Nietzsche, but do you even know why he said, “He who has a why can bear almost any how”?
You can post about first principles thinking, but when was the last time you questioned your own beliefs?
This isn’t thinking.
This isn’t writing.
This is content—optimized for scrolling, not for meaning.
And that’s why The Burn Blog exists.
Writing Is the Ultimate Act of Rebellion.
There’s a reason history’s most dangerous people were writers.
There’s a reason words have been censored, burned, outlawed.
Writing forces people to question.
It interrupts autopilot.
It burns through noise.
Because writing—whether in marketing, business, politics, or art—doesn’t just describe reality.
It bends it.
Markets aren’t built on numbers—they’re built on belief.
Countries aren’t defined by borders—they’re defined by the stories they tell about themselves.
The future isn’t inevitable—it belongs to the ones who dare to rewrite it.
And the people who control the story? They control everything.
I could write about inspiration. I love inspiration.
But writing, to me, isn’t about feel-good fluff—it’s about testing ideas to destruction.
It’s about asking the questions no one wants to ask.
Yesterday, it was about Gaza.
Tomorrow, it could be about AI, money, identity, struggles, fears or reinvention.
But the core remains the same:
What if we stripped everything back and asked, ‘Is there another way to see this?’
The Writers Who Shape the World.
We don’t write because we want to.
We write because we have to.
Because some ideas won’t leave us alone.
Because something in us won’t let things stay unsaid.
Because words are the only way to drag what’s burning inside us into the real world.
Writing is creation.
Writing is control.
Writing is rebellion.
And here on Substack?
We’re all part of that.
🔥 If writing doesn’t matter, why do the powerful fear it?
🔥 If words don’t change the world, why do they try to silence them?
🔥 If your words could shift someone’s reality—would you still write them?