LinkedIn isn’t a professional network anymore—it’s a $30 billion content farm exploiting your time, energy, and ideas. Once a platform for bold ideas and meaningful connections, it has become a circus of “humbled to announce” posts, AI-generated fluff, and TikTok-style emptiness.
I remember when LinkedIn rewarded depth. A few years ago, I posted a detailed analysis of the scooter industry & trends— a post of carefully chosen words, original research and actionable insights. It gained tens of thousands of impressions, sparking real conversations.
In the last week, if I tried something similar. It disappeared into the algorithm’s void.
The Death of Depth
The LinkedIn algorithm no longer values thought-provoking ideas or originality. Instead, it rewards clickbait and performance over substance. A 15-second video packed with hollow motivational fluff is amplified 100x more than a carefully written analysis.
What’s rewarded now?
Short, TikTok-style videos offering nothing beyond surface-level tips.
AI-generated posts that recycle the same tired platitudes about “grinding” and “mindset.”
Emoji-filled posts designed to trick the algorithm into engagement.
I am humbled to “xy” for “z” posts without any depth
Even LinkedIn’s leadership knows this. A recent review of their profiles shows 70% haven’t posted meaningful content in months. Some haven’t updated their profiles in years. Why? Because they know better. LinkedIn has become a dopamine machine, harvesting engagement to pad its $30 billion valuation.
Every post, every comment, every minute you spend scrolling contributes to their bottom line—not yours. You’re not building your network. You’re feeding their business.
Why I’m Not Leaving—but I’m Moving On
I won’t delete LinkedIn, but I refuse to play its game. I don’t have the time—or the patience—to create daily TikTok-style videos to appease an algorithm that rewards fluff over substance. My updates will be minimal—news, milestones, and announcements.
Instead, I’m focusing my energy on spaces that value authenticity. Platforms like here allow me to share long-form ideas that matter. this format, my Burn Blog is one such place—a refuge for real conversations and deep insights, away from the noise.
The Future of Professional Connection
LinkedIn doesn’t own professional networking. It never did. The future belongs to the spaces we build ourselves, where depth, authenticity, and value thrive.
And here’s the special irony: you can read the long version of this full article on LinkedIn itself. Let’s see how far my controversial stance travels on the very platform I’m calling out. I have a guess - not very far ;-).
The real question isn’t whether LinkedIn is dying. It’s this: Why did we ever believe we needed it?