The Day You Sell Your Soul

Black Friday: Retail therapy dressed as a national holiday.

Black Friday isn’t about deals. It’s about control. Think about it: do you really need that new gadget? Or are you just chasing a fleeting sense of purpose? Let’s call it what it is—retail therapy dressed as a national holiday.

Every click, every swipe of your credit card is proof that you’re falling for it. Hook, line, and sinker. The marketers know your weaknesses better than you do. They’ve weaponized your stress, your loneliness, your need to belong. Feeling inadequate? There’s a sale for that. Feeling like you don’t matter? That limited-time offer whispers, “This will make you someone.”

Here’s the hard truth: Black Friday doesn’t bring you freedom—it chains you. It doesn’t save you money—it steals your dignity. Every package on your doorstep is a receipt for how deeply the system has you hooked. And all the while, the void you’re trying to fill—connection, meaning, belonging—remains just as empty as before.

But here’s the thing: you don’t have to play their game. Real belonging isn’t bought; it’s built. Freedom isn’t found in the latest gadget; it’s found in breaking the cycle. Black Friday doesn’t own you unless you let it.

This isn’t just about you. It’s about all of us. We’re fueling a culture of blind consumption, passing it down like an inheritance of despair. Is that really what you want to leave behind?

This Black Friday, choose something different. Call a friend. Take a walk. Share a moment that can’t be shrink-wrapped. That’s real freedom. That’s true belonging.

Question: Will you reclaim your purpose—or let them sell it to you again?

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