Here’s the truth: No one gives a damn about what you say. They care about how you make them feel. Your pitch, your strategy, your fancy words? Meaningless. If you can’t stir something inside them, you’re just noise.
This applies to everything—politics, business, leadership. Look at elections. The candidates who win don’t always have the best policies. They have the strongest presence. They make people feel something—hope, fear, inspiration. Data doesn’t sway voters. Emotions do.
In business, it’s no different. Leaders drone on with facts and figures, but if your team isn’t fired up, what’s the point? You’re not leading. You’re just talking. And here’s the kicker: People won’t remember 90% of what you said in that meeting or presentation. But they’ll remember how you made them feel walking out of the room—empowered or drained.
Think about it. Why do some brands make you feel excited, loyal, even addicted? It’s not because of the product. It’s because of the emotional connection. They tap into something deeper. They burn themselves into your psyche.
Words are cheap. If you want real impact, stop talking and start creating feelings. Stop flooding people with information and start sparking emotion.
If your message doesn’t hit them in the gut, it’s already forgotten.
Effective and powerful talking is always born out of deep silence within.