Best practices are poison.
They creep in, disguised as wisdom, but what they really do is kill creativity and anesthetize ambition. They’re the coward’s guide to “safe” decisions, the bureaucrat’s Bible of mediocrity. But here’s the raw truth: the companies you admire didn’t follow a playbook. They broke it.
Playbooks are history books. They only show you what worked in someone else’s past. When you rely on them, you’re not leading—you’re copying. And no one remembers the copy. The future doesn’t belong to the compliant; it belongs to the bold.
Look around. The businesses thriving today aren’t the ones perfecting the old moves. They’re inventing new ones. They’re not optimizing blog posts; they’re questioning why blogs matter in the first place. They’re not A/B testing; they’re creating category-defining innovations.
Best practices aren’t safe—they’re shackles. They keep you locked in yesterday’s game while the future passes you by. You think you’re avoiding failure, but you’re really avoiding greatness.
So, here’s your challenge: Stop worshipping the playbook. Write your own. Build strategies that scare you a little, ideas that might fail but could change the game if they don’t.
The world doesn’t need another cookie-cutter success story or “optimized” roadmap. It needs YOU—your creativity, your courage, your willingness to do something no one’s done before.
Ready to stop following and start leading?
The question isn’t whether you’ll fail. It’s whether you’re brave enough to try.