To all the marketers out thereāthe miracle-workers, unicorn-hunters, and budget-stretchersāthis one's for you:
š§āš» Dear IT
Yes, Iāll make the landing page "pop," but could you kindly tell the CISO to stop blocking literally every tool I need to actually do it?
š¼ Sales team, my heroes:
I deeply apologize our last campaign didnāt instantly generate 10,000 leads from that one LinkedIn post. Clearly, the "Buy Now" button wasnāt large enough.
š ļø Product team, my visionaries:
Your product is definitely "revolutionary," and Iāll somehow make it sound innovativeāeven though it's exactly like our competitorsā, only more expensive.
š Finance friends:
No worries! I'll happily forecast the exact ROI of that meme. Do you prefer Excel, PowerPoint, or just pure fantasy?
š Executives:
I totally understand the directive to "go viral." Let me just call my good friend, "The Internet," and ask nicely.
š¦ Operations, my reliable pals:
Of course I'll turn your latest logistical disaster into a cheerful customer update email. Maybe we could brand the delays as a "premium waiting experience"?
š„ HR team:
I adore your brilliant idea of an internal campaign featuring interpretive dance and branded socks. That's exactly why I studied marketing.
ā Fellow marketers:
Rememberāif something works, everyone else gets credit; if it flops, you get an insightful lecture on "brand engagement" from someone who calls Instagram "The Instagram."
Marketing is easy, right? Itās just posting pretty pictures, making TikToks, and conjuring leads out of thin air.
But seriously, hereās to every marketer who has gracefully (or not-so-gracefully) handled these expectations with humor, caffeine, and questionable sanity. Youāre the real MVPs.
š¶ And now, because you deserve your own anthem:
I present to you, "The Marketing Flow"āa little rap to make those endless meetings and eye-rolling email threads feel slightly less soul-crushing.
š¤ THE MARKETING FLOW š¤
(A Marketing Rap Anthem)(Intro ā hype up the crowd!)
Yeah, yeah, turn it up!
Itās the marketing game, and weāre about to break it down.
From positioning to purpose, strategy to sound,
If you ain't got a plan, then youāre lost in the town!(Verse 1 ā Brand Positioning š„)
Yo, I got my ideal consumer, I know who they be,
Hittinā that moment of need, so they lookinā for me.
I fight the consumer enemy, breakinā the chains,
Make āem feel like they winninā when they rockinā my name."What do I get?" Thatās functional gain,
"What do I feel?" Thatās the emotional reign.
Find that benefit space, gotta make it unique,
So when they see my brand, they be feelinā complete!(Chorus ā high energy! š)
We got vision ā "Where could we go?"
We got purpose ā "What fuels the show?"
We got values ā "What do we stand for?"
If you donāt got a plan, what you marketing for?!(Verse 2 ā Strategy & Execution š„)
Situation check, "where we at right now?"
Analyze the market, break the data down.
Look at competitors, what they tryna do?
We movinā like a boss, we donāt follow, we rule!Yo, whatās the issue? "Whatās in the way?"
Set key strategies, watch āem slay.
Drop those tactics, execute tight,
ROI shininā when the dollars look right!(Bridge ā Creative Brief & Branding š¶)
š„ We got the brand idea, we keepinā it tight,
š„ We got the main message, we doinā it right!
š„ Our media plan hits the market just right,
š„ From digital, to print, to trams in the night!(Verse 3 ā Sales & Finance š°)
Yo, check my CAGR, we risinā fast,
Gross margin clean, yeah, we built to last.
Marketing funnel, bring āem in real quick,
From awareness to loyalty, thatās the trick!Price elasticity, play it like chess,
Raise too high? Nah, demand's a mess.
Get that brand equity, value unseen,
They donāt just buy itāthey feel the dream!(Final Chorus ā bring it home! š)
We got vision ā "Where could we go?"
We got purpose ā "What fuels the show?"
We got values ā "What do we stand for?"
If you donāt got a plan, what you marketing for?!(Outro ā fade out on a hype note!)
Brand on the rise, yeah, we takinā it far,
From concept to launch, yeah, we raisinā the bar.
If you follow this flow, then you know how itās done,
Marketing aināt luckāitās a strategy run!